The Beehive

The Beehive is a small local business in Calgary that offers a range of personal care products all made with natural ingredients. The challenge was to create bee-themed branding that distinguished The Beehive from its competitors. This was done by creating a mascot that references bees such as the headdress that resembles a beehive and the hexagonal shape of the face that references the shape found in honeycomb patterns.

It was also important to highlight The Beehive’s strengths by being transparent about their sustainable practices. For this purpose, the website was created to provide consumers easy access to such information so they can feel confident about making a purchase from The Beehive. 

In addition to providing organic handmade everyday products, an opportunity was identified to expand The Beehive’s offering by providing activities and events that allow people to connect with a like-minded community. The Beehive app was developed as a platform to offer activities that connect people to nature and each other.