Canary Condos

Conceptual rebrand of the London Building.

This historic building in downtown Vancouver is being converted into new housing and needs to attract the Young Ambitious City-Dwellers looking to live in this bustling area. The rebrand appeals to the target demographic through the use of colour and shape that evokes optimism and forward-thinking. The name Canary Condos references the Canary Wharf business district in London which connects the historical name of the building to its future young professional residents. The branding provides consistency across all touch points including its landing page, and print and digital advertisements.